Web Design – SEO & Internet Terminology Guide

301 Redirect

A 301 redirect is a permanent address redirection to a new website. Webmasters use a 301 redirect to migrate your users from one website to another without effecting your SEO scores.


The 404 is often referred to as the ‘ut oh’ page. This is the page that is presented to the user when they enter an incorrect address, or try to go to a page that does not exist on the website.

Fun Fact: 404 pages are often comical, or very well done from an artistic standpoint. 404’s are like the Easter eggs of the internet, go find them!

ALT attribute

An ALT attribute is used to describe an image to a search engine. Having ALT tags on your images is very beneficial for SEO.

Anchor Text

The content another website uses to link to your site. This has a major effect in your site’s search engine index status.

Back End

The back-end of a website is the part that controls the site content itself. This is the section where the site data is entered and in turn displayed onto the site. This is also known as a CMS, or content management system.


Backlinks are the links on other websites that point to yours. Backlinks are a crucial standpoint for search engine optimization if they are from a website with a high domain authority/brand identity.


Bad Hosting

Bad hosting is when the server that your site is being hosted from also hosts website which engage in black-hat SEO practices, produce male-ware (computer viruses), or have illegal content on them. When your website is hosted on the same platform as an infected one, Google penalizes your website due to the fact that you are both using the same IP address.


Bandwidth capacity can allude to two things: the rate at which information can be exchanged or the sum of how much data you are allowed to send and receive within a given time frame.


Below The Fold

This term comes from newspapers; “below the fold” means text that was on the base portion of the page (underneath the physical fold in the paper). In website terms, “below the fold” is referring to the content that is below the first section your browser loads.

Bounce Rate

The bounce rate of a website is the percentage of users whom enter the site and leave the site without browsing other pages within the site. Having a poor bounce rate can elude to poor navigation design/layout, or the fact that the website itself does not appeal to the user.



Breadcrumbs are often used a secondary navigation to help the user navigate through various categories within the site. Breadcrumbs will look something like this:

Fun Fact: The term ‘breadcrumbs’ comes from the story of Hansel and Gretel.


A web browser is the program a user is using to view your web site. Some popular web browsers include Safari, Firefox, Google Chrome, Opera, and Internet Explorer. Deluxe Web Development recommends those to use Google Chrome for security purposes, as well as to ensure the best web browsing experience.


Cached files are stored in your web browser/on your computer to enable faster web browsing the second time you come to the website. The reason the website loads faster, is because you’re loading files/content from your computer rather than across the internet from a server that could be thousands of miles away from you.

Call to Action (CTA)

A Call to Action, or CTA, element of a website is meant to direct the user towards doing something. Such as, checking out an item, contacting a company to request services, or even view more content on the website.

Cascading Style Sheets

Also referred to simply as CSS, Cascading Style Sheets are used to convey the look and feel of a website. The different text colors, the fancy image backgrounds, even the layouts nowadays are all controlled through CSS.


The term client-side refers to website content that is processed on your computer, rather than on a server. Client-side scripts are often controlled through the language called Javascript.


Cookies are sent from the server and stored on your computer to remember information about who you are. This can be used to track whom you are and what you do on the site.

Content Management System

Otherwise called a CMS, the Content Management System is a back-end interface which allows site operators to control the content that is displayed on the website. Deluxe Web Development utilizes the most popular and powerful CMS in the world, WordPress. There are many other CMSs out there, however WordPress has been known to be the best.


A conversion is when a user completes a specific action the company intended for their users to do. This may include purchasing a product, scheduling an appointment, or even make a phone call.



DNS stands for ‘Domain Name Server’. The DNS converts a domain into an IP address that your computer can use to load the website content from the remote server. When one types into their computer a website’s address, the DNS tells that person’s computer what the IP hosting that domain is and continues to load the website files from the server.


A domain name is something most people are familiar with when it comes to the internet. That is because GoDaddy runs an ad constantly telling people they need to ‘own their own corner of the internet’. The domain is the name that identity’s the website. Domains can be any combination of hyphens, letters, and numbers.

Fun Facts: A domain cannot start with a hyphen, and they can be up to 63 characters long!


E-commerce is short for electronic commerce. Commonly associated with popular sites such as eBay, Amazon, and Etsy; E-commerce is known as the buying and selling of products through the internet.


Favicons are small (often 16×16 pixels, however some are 32×32 pixels), icons, often logos, displayed adjacent to the web address bar, and nowadays in tabs. Favicons are not just in browsers anymore, they are now stretching their way across multiple platforms such as application icons within iOS, metro icons on Windows 8.1+ start-screen, as well as many other devices.

Focal Point

The focal point is the location of the website the web designer intentionally wanted you to look at. The focal point is often associated with a CTA (Call to action) or a section which outlines products/services.


The fold is the content by which is first displayed to the user prior to scrolling.

Font Style

The font style is controlled through CSS, font style often controls italics, bolds and more.

Font Weight

The font weight is the thickness or thinness (bold or light) of a font looks.


The font-end of a website is the content that the user sees. For example, this text you’re reading right now is considered the front-end of Deluxe Web Development Blog’s website.


Additionally alluded to a “hex” numbers, they are a base-16 numbering framework used to characterize colors on the web. A hex code looks something like this: #000000 (This is the color black).


A hit is a single-file request by which a server receives.


Hosting is the action of storing your website on a computer that is configured to display websites to users. Deluxe Web Development is known for having one of the fastest hosting platforms in the industry!


HTML, or Hypertext Markup Language is the language used to create websites. HTML produces all of the content by which you see on this website.


HTTP means Hypertext Transfer Protocol, this is the protocol which allows a web browser, such as Google Chrome, to communicate with the web server.


HTTPS is similar to HTTP, however the connection is encrypted through SSL (Secure Socket Layer).


Iframe stands for inset frame. This is used to display another website within a website.

Landing Page

The landing page is the first page presented to the user as the enter the website.

Meta Data

Meta data is data that outlines specifics about the webpage that is being viewed by the user. The meta data information is hidden from the content on the page, however just because you cannot see it does not mean it is not there. You can see the meta data for a website within the website’s source code.


Navigation is the system by which the user navigates through the website. Navigation is often handled in the form of a header menu, or footer menu.

Open Source

Open source software/content is software whose source code is available for modification or enhancement by anyone on the Internet. Open source software has paved the ways for innovative new technologies that may have never be here today if they were not initially open source.


A pageview is just what it sounds like; someone viewing a webpage.


Permalink stands for “permanent link”. Permalinks are normally used with blogging platforms to help outline the web address for readability.


A plugin is a third-party module that enhanced the capabilities of your website or add functionality. Plugins are often associated with the CMS WordPress and alike. Plugins save A LOT of time for web developers!


Alludes to the physical number of pixels showed on a screen, (for example, 1920×1080). Resolution is often brought up when discussing how a website appears on different devices and screen sizes.


The registrar is the company by which you register your website’s domain with. Popular registrars are Name.com, GoDaddy, and 1&1.


A script is piece of javascript used to make the site more interactive.


Server-side scripts run calculations and algorithms on the webserver then present the results to the user via web browser.

Site Map

A sitemap is a page on your website which outlines all of the other pages on your website. A site map is beneficial to SEO by guiding the search engine’s web crawler through your site.


A template is used to speed up the design process. Since most web designers use the same “core” for their websites, this allows them to skip repetitive tasks.


URL means ‘Uniform Resource Locator’, the site’s URL is its address.

User experience

User experience is how the user interacts with your website. This includes the elements that are on your site and how they are presented.


Web Server

The web server is a computer with network capabilities as well as the proper software configurations to host a website’s files to allow access for remote users to view them.


Wireframing is when a designer outlines the basic layout, colors, and functions of a website without having any content on the page. Wireframing is used to show the client what they intend on making before actually making it. Think of wireframing as a loose blueprint to the final design of your website.


“What You See Is What You Get” is a graphical interface that allows non tech-savvy individuals to create content on a website without knowing a single string of code. WYSIWYG interfaces are often used by content management systems to aid the user in creating content.